Sportsman Channel finished its second annual Hunt. Fish. Feed. Tour last week, with the outreach program presenting thousands of pounds of game meat and fish to the hungry.
The program, which first took aim in 2007 on a limited basis before morphing into a full-blown tour in 2009, has served over 11,000 meals and 3,000 pounds of fish and meat donated by sportsmen, local sportsmen groups and partners like Mule Deer Foundation.
The charitable venture, with an assist in some markets from Comcast, Time Warner Cable and Cox, has helped feed the hungry in more than 25 communities, including including New York City, Detroit, Las Vegas, Milwaukee, Los Angeles, Houston, Orlando, Chicago, San Diego and Washington, D.C.
Sportsman Channel, which won a 2010 Beacon Award for the tour as the nation's most outstanding cable network initiative under the "community affairs" category, is currently planning its third annual Hunt. Fish. Feed. campaign, which is expected to visit more cities in 2011.
Haley Heath, host of Sportsman Channel's Family Traditions, served as an official ambassador for the program, educating the public about the importance of harvesting game for use in programs like Hunt.Fish.Feed., as well as promoting responsible hunting.
"We are extremely proud of the Hunt.Fish.Feed. program, our talented staff that brings it to life year-round, and, most importantly, we are so happy to make a small contribution towards our nation's needy," said Sportsman CEO Gavin Harvey in a statement. "We look forward to next year's tour and adding stops to help even more individuals and communities in need."
"We are especially thankful for our partners, like Mule Deer Foundation, Comcast and Time Warner Cable, who allow us to spread the message to donate game meat and fish for the needy," noted Todd Hansen, Sportsman's CMO and co-creator of the program. "Without support from our valued partners, we simply would not have the success and the ability to feed thousands in need."