With continued launches and upgrades to higher levels of service, Sportsman Channel has surpassed the 31 million home plateau.
The fishing, hunting and shooting proponent, having scored new rollouts and upgrades from sports tiers to digital basic in a number of markets, now counts 31.1 million subscribers, according to Nielsen data.
Sportsman Channel is carried on DirecTV, Dish Network, AT&T U-Verse, Verizon FiOS, Cablevision, Charter Communications, Comcast, Cox Communications, Time Warner Cable and Suddenlink, among various other distributors.
"Crossing the 30 million mark is a great milestone for Sportsman Channel and the millions of American sportsmen and women we represent," said Gavin Harvey, CEO of Sportsman Channel, in a statement. "We have our sights on greater growth ahead, and our momentum is a reflection of our value as the only national TV channel that is 100 percent devoted to the 80 million Americans who hunt, shoot and fish.
Sportsman, which is part of Leo Hindery's InterMedia Partners' portfolio, says it has more hours of hunting, shooting and fishing programming on the air each week than any other channel. In addition, the network offers an HD channel, extensive video on demand content, plus aggressive multimedia marketing and promotion.
After premiering 75 new series in 2011, subscribers to Sportsman can check the premiere of 29 new shows during the quarter, all of which have been filmed in the high-definition format. Among thew new addition to its lineup: Dropped: Project Alaska, Shell Shocked! with Patrick Flanigan; MeatEater with Steven Rinella; NRA's Guns & Gold, a reality show from the National Rifle Association; and Outlanders Limited Draw, with Huntley Ritter.
The network also has more than 60 returning series giving Sportsman Channel viewers a total of nearly 500 new episodes in the first quarter alone.