Sportsman Channel Fires With Q4 Multimillion Marketing Blitz


Sportsman Channel has rolled out its largest marketing campaign ever, supporting its slate of HD programming during its themed primetime blocks.
The multimillion dollar, multiplatform campaign cuts across the full complement of sister company InterMedia Outdoors' portfolio and will deliver some 250 million impressions via print, digital, TV, radio, social media and email during the fourth quarter, when outdoor enthusiasts spend the bulk of the $76 billion they outlay on their lifestyle and products.
"Prepare for a marketing tsunami. The promotional resources we have are absolutely unrivaled, allowing us to reach and engage millions of outdoors enthusiasts, something no other outdoors media company can claim," said Sportsman CEO Gavin Harvey, who is leading the push both strategically and creatively, in a statement. "We are proud to not only shine the focus on our in-house original productions but also the high-quality series from our talented programming partners."
New creative and promotions are running across InterMedia's 17 leading enthusiasts' Web sites, 15 print magazines, regional radio shows, email marketing (reaching 1 million consumers), social media initiatives, and events like Florida Sportsman Shows, as well as the Sportsman Channel itself.
Relative to print, Sportsman will occupy three separate ad spaces: a two-page spread, full-page and half-page. The 17 magazines and 15 Web sites including such top titles as In-Fisherman, Guns & Ammo, Petersen's Hunting, North American Whitetail and Fly Fisherman.
The new creative features bold, signature imagery that focuses on Sportsman's top personalities and the game they seek. The campaign highlights new originals and market-leading series - all shot in HD - within the network's themed primetime programming blocks from 8 p.m.-10 p.m. (ET): Monday Night Traditions, Woods and Waters Tuesdays, Big Game Wednesdays, Lock & Load Thursdays, Full Draw Friday Nights, Strike & Set Saturdays and Sunday Night Sportsman. Some of the featured personalities and series include North American Whitetail; In-Fisherman TV, Bowhunter TV; Chad Belding, The Fowl Life; Haley Heath, Family Traditions; Guns & Ammo TV; Brooks Johnson, Arrow Affliction; and Brian Quaca, Pigman: The Series.
Click here to view new creative elements on Sportsman's Facebook page:
Speaking of Facebook, Sportsman has been increasing its "likes"on its page by more than 15% monthly, according to network officials. Sportsman said it is the only outdoor network with an "Interactive Coordinator" position that helps post unique and engaging content to its Facebook, YouTube and Twitter channels. To further highlight its producers, the network has a "Producer Showcase" tab on Facebook, where producers answer quirky questions and post behind-the-scenes photos.
"We are the ultimate destination for the most entertaining, informative and engaging outdoors programming available on TV. The personalities on Sportsman Channel are larger than life - people want to be them, want to buy the products they use, and travel where they hunt or fish," noted Harvey. "We are supporting these shows with an unprecedented promotional push across multiple platforms - no other network can provide that value and deliver these impressions."