Sportsman Channel has rolled up a branded content, sponsorship deal with Ford Motor Co.
The network has added The Outfitters Built by Ford F-Series to its Thursday lineup at 8:30 p.m. (ET/PT), as the custom-branded adventure series is the centerpiece of an expansive deal the auto struck with Sportsman Channel sister company, InterMedia Outdoors.
Shot on locations around the country, the IMO-produced The Outfitters Built by Ford F-Series takes viewers on an up-close-and-personal look at the lives of some of the toughest and best guides, captains and outfitters in the hunting and fishing worlds. The show -- 13-half hour episodes have been ordered -- features Sportsman Channel’s top talent and outdoor notables like Captain Conway Bowman, Fred Eichler, Haley Heath and Huntley Ritter, affording viewers a window into the world of professional guides, their gear and crew, and how they make their living under the wildest conditions. The program was created in collaboration with Ford and features the F-Series trucks and branded content.
The series is being flanked by multimedia promotional support that includes interactive website, http://thefordoutfitters.com, prints spreads in such select InterMedia Outdoors titles as Fly Fisherman,Petersen's Hunting and In-Fisherman, as well as on-air video vignettes and touts, social campaigns and a consumer promotion.
The value of the deal was not disclosed.
“This is a prime example of leveraging the resources of three strong companies to yield content that is innovative, entertaining and engaging,” said Graig Hale, vice president of business development, Sportsman Channel, in a statement. “We share a passion and synergy with Ford about being leaders in our respective categories, and we believe this new series will resonate strongly with the more than 80 million Americans who today call themselves sportsmen and sportswomen.”
Noted, Travis Calhoun, F-Series experiential marketing manager at Ford: “At Ford, we value partners that provide contextually relevant connections with targeted consumers that are unique, engaging and valuable for our brand. Working in lock step with IMO and its properties we were able to produce what we believe is a series that will connect and resonate with the outdoors-focused consumer while demonstrating values of toughness, durability and dependence—all qualities innate in the show’s seasoned and expert hosts—as well as Ford trucks.”