As part of a broader overhaul, digital music provider Spotify is expanding into video by offering clips and other short-form streaming video from an array of partners, including ESPN, ABC, NBC, Comedy Central, Vice Media, and Turner Broadcasting, among others.
Noting that its music-loving users also like to toggle over to catch up on news, listen to podcasts or watch videos, Spotify said its new platform will also suggest video and audio shows.
Other Spotify show/video partners also include BBC Worldwide Entertainment Group; TED; Fusion; CBS Play.it; Epic TV; and Tastemade.
For its part, Turner Broadcasting said its Spotify partnership will include content from Adult Swim, including clips from Robot Chicken, Aqua Teen Hunger Force; and, in the U.S., clips from TBS’s Conan. Additionally, Turner will offer full episodes from originals such as Black Jesus and Mr. Pickles to Spotify users in the U.K., Germany and Sweden, with more territories to come.
“This deal reflects yet another opportunity to distribute Turner’s award-winning and highly popular programming to new audiences through a high-profile delivery channel, providing both additional exposure and more consumption of our global portfolio of leading brands,” Turner said, in a statement.
Spotify, which claims to have streamed out 25 billion listening hours since its launch seven years ago, said its revamped platform will lead off with a “Now” start page powered by a personalized recommendation engine. The new Now platform is being rolled out today to iPhone users in the U.S., U.K., Germany and Sweden, with more markets and platforms to be added “in the near future.”
Other new features include Spotify Running (music to keep runners motivated), and Spotify Originals, which will include Dance Move of the Day, produced by Amy Poehler’s Smart Girls brand, and curated radio shows from artists such as Icona Pop, Jungle and Tyler the Creator.
This video shows the new Spotify in action.
“We’re bringing you a deeper, richer, more immersive Spotify experience,” Daniel Ek, founder and CEO at Spotify, said in a statement. “We want Spotify to help soundtrack your life by offering an even wider world of entertainment with an awesome mix of the best music, podcasts and video delivered to you throughout your day. And we’re just getting started.”