Spreading Word Around


Inspiration Networks will grace the on-demand and broadband-video platforms with new services that will feature content from its television channels, as well as material obtained from local congregations and community groups.

The programmer will also offer mobile phone and portable media player content as it looks to reach “inspirational” consumers via as many platforms as possible, according to John Roos, senior vice president of corporate communications and research for The Inspiration Networks.

Inspiration has already reached an distribution agreement with Time Warner Cable’s Charlotte division to test-launch Inspiration On Demand, which will feature some 20 hours of inspirational-themed entertainment, information and educational programs for teens, kids, and adults from its INSP-The Inspiration Network, Spanish-language service La Familia Cosmovision (LFC) and Inspirational Life Television (i-Lifetv) services.

“This partnership with The Inspiration Networks offers a win-win opportunity for both organizations,” said Sue Breckenridge, vice president of public affairs for Time Warner Cable’s Charlotte division.” We continually look for ways to offer new programs and services to our customers and are confident that they will enjoy the inspirational, family friendly programming available via this new platform.”

Roos said the company is also allowing Time Warner to offer content from local churches and communities to air on the service as well.

“We think this has huge potential,” Roos said. “If you really want to drive VOD, what you want to be able to do is provide content that people identify with and the local church community is the logical one.”

Roos said the company is negotiating with other operators to distribute the on-demand service, but no deals had been reached by press time. He added the on-demand service complements its linear offerings, but would not say whether operators would have to carry one or more of its cable networks before offering the VOD service.

“The key today is not to offer one thing, but everything,” Roos said. “You can’t just put your head in the sand and just do linear television because the world is changing. The real power for us is to offer multiple platforms to serve the inspirational marketplace.”

On the broadband front, the company is also proffering full episodes from series on its networks, as well as content from local and national inspirational-based companies as part of its inspiration.net Web site, according to Roos. Content on the site includes segments from Inspiration Network shows like Inspiration Today and The Danny Fontana Show; teen and adult youth programming from independent production company Steelroots Television, plus music videos and concerts from all genres, including southern gospel, urban and hip-hop.

Coming later: Inspirational Networks-based content for mobile phones, iPods, MP3 players, and other devices.