Nashville, Tenn. -- Spring Communications will distribute a
unique September pay-per-view event that takes a behind-the-scenes look at the popular
Country Music Awards.
"CMA Awards Backstage Pass" will bring viewers an
"insider's look" at preparations for the annual CMA telecast, which will air
live on broadcast TV one day later, Spring executives said.
The footage will include behind-the-scenes rehearsals,
"a day in the life" celebrity preparation for the big night and a look at great
moments from past CMA Awards telecasts and all of the hoopla that surrounds this major
Viewers will also be treated to live performances from CMA
Award winners Mary Chapin Carpenter and Deana Carter.
The Sept. 21 event will retail for a suggested price of
$9.95.Viewer's Choice, DirecTV Inc., TVN Entertainment Corp. and EchoStar Communications
Corp.'s Dish Network will carry it.
"Country music boasts one of the largest, most loyal
fan bases of all music genres. The country-music audience has an insatiable appetite for
up-close programs about their stars and heroes," Spring president John Rubey said.
"CMA and their marketing partners are providing
exceptional promotional support, which adds tremendous value to this spectacular
event," he added.