Sprint Names Marcelo Claure CEO

Brightstar Founder Succeeds Dan Hesse
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Sprint confirmed Wednesday that its board has named Marcelo Claure as president and CEO effective August 11, an appointment that comes as rumors swirl that Sprint and T-Mobile have scuttled their proposed $32 billion merger

Claure, 43, will succeed Dan Hesse, who joined Sprint as president and CEO in December 2007.

Claure, who joined the Sprint board in January, is the founder and most recently served as CEO of Brightstar Corp., a wireless distributor that is a subsidiary of SoftBank Corp., the Japan-based company that has a controlling stake in Sprint.

Claure’s “first priority will be to continue the build out of Sprint’s network by leveraging its strong spectrum holdings as well as ensuring that Sprint always maintains truly competitive offers in the marketplace,” Sprint said.

“While we continue to believe industry consolidation will enhance competitiveness and benefit customers, our focus moving forward will be on making Sprint the most successful carrier,” said Sprint chairman Masayoshi Son, in a statement.

"In the short-term, we will focus on becoming extremely cost efficient and competing aggressively in the marketplace. While consolidating makes sense in the long-term, for now, we will focus on growing and repositioning Sprint,” Claure added.

Claure will resign his position at Brightstar effective August 11, and SoftBank announced it would acquire Claure’s remaining interest in the company.

Claure will be based at Sprint’s headquarters in Overland Park, Kan., and plans to relocate to the Kansas City area.