Sprout Inks Charter Carriage Deal


Comcast Cable-owned Sprout  will offer its pre-school-themed on demand and linear cable channel services to Charter Communications subscribers as part of a carriage deal reached between the two parties.
Sprout's On Demand channel, which offers 65 hours of programming monthly including such shows as Sesame Street, Bob the Builder, Barney & Friends and The Wiggles is currently available to Charter customers, according to network officials. Sprout's 24-hour digital cable channel will be rolled out to Charter subs on a market by market basis by the end of 2010.
Sprout president Sandy Wax told Multichannel News that the Charter carriage deal - along with existing distribution agreements with Comcast, DirecTV, Time Warner, Cox, Verizon and AT&T -- pushes Sprout well past the 50 million subscriber mark.
"With Charter, Sprout is adding another potential three million homes to its growing list of distributors," Wax said. "Over the past two years, Sprout has shown more than 50% linear subscriber growth, making it one of the fastest growing linear networks in recent history."
Kara Lamberti, senior director of video for Charter, added that Sprout "provides quality programming children love and parents can trust. Television is an important component of family entertainment, and Charter is making investments to enhance the viewing experience. By adding Sprout to our popular On Demand service, great preschool programming is available whenever it's convenient to watch."