Eileen Diskin joined PBS Kids Sprout as vice president of marketing.
Diskin had been senior director, national brand management for Comcast Cable Communications Inc.
At Sprout, she will drive strategy for consumer, affiliate and interactive marketing, as well as create cross-promotional opportunities for advertisers.
The network also announced three director-level hires.
Denice DiCarlo comes aboard as director of accounting. She had been manager of accounting and reporting controls at Comcast Corp.
Jenni Glenn joined Sprout as director of public relations. Glenn had been director of communications for the Miss America Organization.
And new director of interactive Annie Rex comes to the network after holding various leadership positions at interactive agencies, Web giants and Fortune 50 companies.