For the first time in more than 10 years, San Antonio Spurs National
Basketball Association playoff games will not be offered on a pay-per-view
Facing lackluster PPV sales and a reduction of potential PPV telecasts,
upcoming Spurs playoff telecasts not aired on broadcast network NBC will be
carried on Fox Sports Net Southwest, FSN senior vice president and general
manager Jon Heidtke said.
The new arrangement is part of FSN's long-term cable-television rights
agreement reached last year with the Spurs. That agreement enabled the team to
move its regular-season games from PPV to basic cable.
The Spurs, currently one of the top teams in the league, were one of the few
remaining professional-sports franchises to offer either regular-season or
playoff games on a PPV basis. But inconsistent PPV revenues -- revenue potential
increases incrementally with the success of the team -- and NBC's desire to
televise more late-round playoff games led the Spurs and FSN to move this year's
playoff games to basic cable.
'With all of the factors considered, we felt that it would be a better
situation for all parties to put the games on the network,' Heidtke said.
He added that the network, which had distributed the PPV games to operators,
hopes to recoup much of the loss in PPV revenues through increased advertising
Executives from Time Warner Cable's San Antonio system are looking forward to
providing Spurs playoff games to the operator's full subscriber base despite the
loss in PPV revenue. 'We are very happy now to provide the playoff games at no
additional charge to our customers.' system president Navarra Williams