Star Trek Goes Interactive


Starting Monday, The New TNN is adding interactive-TV elements to Star
Trek: The Next Generation

"iTrek Live" will allow viewers to interact with on-air content and with each
other in real time. TNN is using GoldPocket Interactive Inc.'s "EventMatrix"
technology to deliver TV- and Internet-based interactivity.

TV viewers can compete in online trivia games at, getting clues to the
answers from the TV broadcast. Viewers will also be able to express opinions in
live polls and chat with other viewers.

Online participants are automatically entered into a Star Trek
sweepstakes that carries a grand prize of a Winnebago trip across the country to
visit "three of the most highly classified alien sites," TNN