Although the venue isn't exactly on Fashion Avenue, TNT will televise the first-ever NBA fashion show as part of its exclusive coverage of the NBA All-Star Weekend coverage.
Filmed on Friday, Feb. 13 from inside the grand ballroom of Manhattan's Hammerstein Theater, where TNT"s Inside the NBA is setting up shop for the weekend,NBA All-Star All-Style presented by Samsung Galaxy will air on Valentine's Day at 6: 30 p.m. (ET).
The one-hour show, executive produced by LeBron James’ Springhill Production Company and in association with Turner Sports and IMG, will feature a runway competition including James Harden, Klay Thompson, Chandler Parsons, DeMarcus Cousins, Zach LaVine and other NBA stars, along with IMG models Erin Heatherton (pictured), Chanel Iman, Rachel Hilbert and Shanina Shaik. The musical soundtrack to the event will include live performances by platinum-selling recording artists Flo Rida andWale along with a set from DJ NEM.. Steve Mayer of IMG joins James as executive producer of the show.
The show will consist of three rounds – dressing for the boardroom, a night out, and attire worn to the game – with the players teaming with a stylist and model as they walk the runway. The first round will consist of eight players, with four players advancing to the second round and the top two competing in the finals.
The show will include integration with TNT’s Inside the NBA as Charles Barkley and Kenny Smith join the judging panel alongside designer John Elliott, WNBA star Elena Delle Donne and GQ style editor Will Welch, while Shaquille O’Neal serves as the emcee. Additionally, Kevin Hart will provide commentary and conduct interviews backstage, and John Wall will be a contributor to the show while Turner Sports style correspondent Damaris Lewis hosts behind-the-scenes segments.
“The NBA and its players have always been at the forefront of style and entertainment and this show falls directly at that intersection of sports and pop culture,” said Craig Barry, senior vice president of production and executive creative director, Turner Sports. “This will be a fun, innovative showcase, as an extension of All-Star weekend, that serves as a great opportunity to create an entertaining experience for passionate and casual fans of all ages.”