Starz Encore Group LLC announced Wednesday that it will target college
students with its "College Pop Culture Campaign" through the end of September.
To bolster collegians' awareness of and subscriptions to the "Starz Super
Pak," Starz Encore will use print, radio, postcards, door-hangers, flyers, table
tent cards, banners and posters, as well as electronic mail and online,
according to director of national campaigns and Web marketing Denise Horton.
The campaign will drive students to www.StarzCollege.com , where the network
will stream video and offer screen savers and background music.
The marketing materials will also call attention to such Starz! film titles
as XXX, 8 Mile, Sweet Home Alabama and Maid in
Manhattan, as well as the pop-icon stars of those films -- Vin Diesel,
Eminem, Reese Witherspoon and Jennifer Lopez, respectively.