Starz Encore Group LLC has named Fallon Worldwide as its new media agency of record, the programmer said Tuesday.
Minneapolis-based Fallon is a division of Publicis Group.
Fallon will be responsible for strategic media planning and buying in connection with Starz Encore’s 13 digital movie channels, as well as subscription-video-on-demand service Starz on Demand and Starz! HD.
TBWAChiatDay will continue to be Starz Encore’s creative agency of record.