Starz Encore Feeling Greene

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Bob Greene has joined Starz Encore Group LLC in the newly created position of senior vice president, advanced services.

Greene had been chairman and CEO of streaming-media-software and services provider Digital Lava Inc.

“As more and more Americans have access to high-speed broadband service, mostly through cable operators, the potential audience for movies delivered over broadband grows,” president of sales and marketing Robert B. Clasen said in a prepared statement.

“Bob Greene’s experience in both premium television and broadband makes him the ideal person to help us blaze the trail in this new form of delivery,” he added.