Starz Encore Group LLC promoted Mike Hale Tuesday to the new post of
executive vice president and chief marketing officer.
Hale has been the company's senior vice president of marketing and business
Starz Encore president Mark Bauman said in a prepared statement, 'From its
early days with a handful of employees to today, with approximately 100 million
pay units, Mike's innovative approach to pay TV packaging, positioning and
marketing has propelled the company's growth and success.'
With Starz Encore since its beginning in 1991, Hale earlier was director of
corporate marketing at Times Mirror Cable TV. He began his career in 1975 in
various positions at the McCann-Erickson ad agency in