Starz, Penguin Group Create 'Pillars' Amplified Book App For iPad

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Starz LLC Tuesday announced it has teamed with Penguin Group to offer an amplified electronic book version of Ken Follett's international bestselling novel The Pillars Of The Earth for iPad users in advance
of Friday's debut of Starz' mini-series based on the novel.
ThePillars Of The Earth amplified edition app, which retails at $12.99, gives iPad users the opportunity to read the novel and watch key scenes and images from the series,according to Ferrell McDonald, senior vice president, marketing for
Starz Entertainment.The eight-part mini-series debuts on the pay TV service beginning Friday (July 23).

Among the features of  ThePillars of the Earth amplified book include an interactive Character Tree which allows the reader to learn more about the selected characters and their corresponding relationships as they are introduced in the mini-series; video footage and still images from the series; a Follett Multimedia Diary featuring the author's on-set impressions during filming of the mini-series;  behind-the-scenes insights into the making of the series; a Listening Lounge which features hymns, soundtrack themes, and battlefield scene scores from the show; and a sneak preview of Follett's next book coming this fall.

Pillars iPad

"Starz approached Penguin with the idea of leveraging Starz Digital Media division's capabilities and jointly developing an iPad application that would both highlight the upcoming epic original with a terrific new business opportunity for selling more books electronically," said McDonald. "We believe that this application will be a model for such cross-media partnerships and is a terrific showcase for the more than 3 million iPad users in the marketplace."
The iPad app is one of several marketing tactics Starz has unveiled for its The Pillars Of The Earth miniseries, which stars Ian McShane, Donald Sutherland and Rufus Sewell. Starz will preview the series on various MSO and satellite TV on demand platforms, as well as via the web through such sites as oprah.com and Starz.com

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