Starz! Sets American Wedding Sweeps


Starz! announced wedding plans Thursday -- American Wedding plans, that is.

Since that Universal Studios theatrical film is due for an Aug. 1 premiere as
the third installment in the American Pie comedyfranchise, the
premium-cable network has slated the tie-in "Starz! American Wedding
Sweepstakes." The promotion will run July 14-Aug. 18.

Starz! will run promotional spots driving viewers to the
Web site for entry address and guidelines to this mail-in
contest. That Internet site also will link to Universal's movie site.

The grand prize in the sweepstakes will be a private screening of another
upcoming Universal film for the winner and 100 friends in their hometown.

The network added that two first prizes will be props, wardrobe or
accessories from American Wedding and 25 second prizes will be
American Wedding gift packs consisting of movie T-shirts, hats, key
chains and soundtrack CDs.

In other tie-ins, Starz! will bring back American Pie 2 Aug. 1 at 9
p.m. (with other play dates through August) and air interviews with American
cast members on Hollywood One-on-One starting July 30 at 7:30
p.m., with reruns throughout that week.