Starz Entertainment has hired Alison Hoffman as a key marketing executive to boost its burgeoning portfolio of original series fare.
Based in the premium programmer's Beverly Hills office, Hoffman as senior vice president of marketing is responsible for leading all aspects of Starz original series marketing strategy and planning, including campaign and creative strategy, development and media planning.
Most recently, Hoffman served as a consultant for Cineflix Studios to help position and launch the studio's first scripted original series,Copper, premiering this summer on BBC America.
Before that she was with AMC Networks, where she had served as vice president of creative and brand strategy. Since 2005, Hoffman was a key architect of award-winning marketing campaigns for series including Mad Men, Breaking Bad and The Walking Dead. During her AMC tenure, she helped reposition the network as it transformed from a movie-centric channel to a home for original programming.
"Alison is a talented marketing and strategy executive with deep experience developing fully integrated marketing campaigns for original programming and building entertainment brands," said Nancy McGee, executive vice president of marketing for Starz Entertainment, in announcing the hire. "With Starz continuing its investment in immersive and cinematic original programming and staking a position as an industry leader in the category, we could not be more thrilled that she has joined our team."