Starz Encore Group LLC will celebrate the exclusive television premiere of Pirates of the Caribbean: The Curse of the Black Pearl on Starz! June 12 with its "Starz! Summer of Gold Sweepstakes."
Starz!’s plans include a $4 million marketing campaign, the "Starz! $1,000,000 Summer of Gold Instant Win Game," the sweepstakes and a $20 Visa gift-card offer.
The campaign will run May 1-June 30.