Starz! Ties Sweeps to Pirates

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Starz Encore Group LLC will celebrate the exclusive television premiere of Pirates of the Caribbean: The Curse of the Black Pearl on Starz! June 12 with its "Starz! Summer of Gold Sweepstakes."

Starz!’s plans include a $4 million marketing campaign, the "Starz! $1,000,000 Summer of Gold Instant Win Game," the sweepstakes and a $20 Visa gift-card offer.

The campaign will run May 1-June 30.