Starz Ups Marta Fernandez to EVP Programming Slot

By R. Thomas Umstead
published

Starz has promoted Marta Fernandez to executive vice president of originals programming, the network said Monday.

Marta Fernandez

Marta Fernandez

Fernandez, formerly senior vice president of originals programming, will expand her role within the original team while continuing to spearhead the network’s inclusion initiatives across the network’s slate of shows.

Fernandez has been a long-time, key contributor to the success of Starz Originals, beginning with the Spartacus franchise and including the critically acclaimed series Boss as well as Flesh and Bone, Ash vs Evil Dead, Da Vinci’s Demons and Black Sails.

“Marta has done an excellent job of developing premium content and diverse talent and has been a great representative for Starz in our goal of serving underserved audiences,” said Carmi Zlotnik, president of programming for Starz, in a statement.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.