Stations Can Stream Sony First-Run Show


Sony Pictures Television will offer TV stations the ability to stream same-day episodes of The Greg Behrendt Show over their own Web sites when the series debuts this fall, marking the first time a first-run syndicated show has been streamed online, officials said Thursday.

The episodes will be made available for streaming to stations that carry the new relationship/talk series for a 24-hour period on the day of broadcast. The show will also benefit from a full Web site, which will provide other rich original content, making The Greg Behrendt Show a 24/7 experience.

"For the past few months, we have been working with Tribune [Broadcasting] and our other launch partners to explore ways to help them extend their value and brand to viewers and advertisers by taking advantage of all of the platforms available to them," SPT president of distribution John Weiser said in a prepared statement.

"This plan gives all viewers a chance to experience Greg Behrendt in a variety of ways, while giving stations great online content and an additional opportunity to offer advertisers," he added.

The complete broadcast version of each show will be streamed online, including all advertising.

"This is a great opportunity for our advertisers to reach an additional audience in a new environment, and with the added benefit that viewers will not be able to fast-forward through their ads," Amy Carney, SPT’s executive vice president of advertiser sales, said in a prepared statement.

Best-selling author and comedian Behrendt -- who co-wrote best-sellers He's Just Not That Into You and It's Called a Breakup Because It's Broken -- will dispense practical advice in the syndicated one-hour relationship/talk show premiering this fall.