Gary Stevenson, who helped drive the launch of the Pac-12 national, regional and digital networks, is leaving his position as president of Pac-12 Enterprises.
A long-time sports media and marketing executive, Stevenson, who joined Pac-12 in August 2011 from Wasserman Media Group after he sold his OnSports consulting firm to that outfit, was instrumental in establishing and gaining distribution for the national version of the network, as well as six sub-regionals, each dedicated to two schools apiece that collectively mapped the conference footprint. The services, which have yet to consummate a carriage deal with DirecTV, kicked off last August, passing some 48 million homes at launch.
Pac-12 Commissioner Larry Scott said, “Gary led the effort in turning a great idea into an exciting reality in record time. From hiring an all-star staff to constructing a state-of-the-art studio and developing the infrastructure on 12 campuses to televise 550 events in our first year, Gary’s efforts are benefitting millions of fans who watch Pac-12 Networks across all platforms. I want to thank Gary for his hard work.”
Noted Stevenson: “Now that the Pac-12 television and digital Networks have successfully launched and are delivering great content to our fans, and have developed broad distribution and a solid sponsor base, I think this is a good time for me to move on to my next adventure.”
With Stevenson’s decision, Lydia Murphy-Stephans, who has been executive vice president and general manager of Pac-12 Networks since their inception, has been promoted to president of Pac-12 Networks. Scott said, “I want to congratulate Lydia on her well-deserved promotion.”
When Murphy-Stephans joined Pac-12 Networks in 2011, she became the first woman to head a national sports network. She has worked in sports television since 1986, including ABC Sports’ iconic “Wide World of Sports” and MSG Networks and has won 24 Emmy Awards.
Currently, Pac-12 has affiliate deals with Time Warner Cable, Cox, Bright House, Comcast, Dish, FiOS by Frontier, BendBroadband, Canby Telcom, Crestview Cable, Rancho Murieta, Suddenlink, TCT West and the National Cable Television Cooperative, among others. It also offers TV Everywhere access to authenticated subscribers.