'Storage Wars' Sets Ratings Records

By R. Thomas Umstead
published

A&E's reality series Storage Wars set network and series ratings records Wednesday for its two-episode, second season premiere.
Last night's 10:30 episode of Storage Wars drew 5.1 million viewers - the biggest audience ever for the series, the network said. The episode also drew a network record 2.9 million viewers each in the key adult 18-49 and 25-54 demos.

The 10 p.m. episode of Wars drew 4.5 million viewers, with 2.6 million adults 18-49 and 18-54 tuning in, said network officials.

The full hour of back-to-back episodes became A&E's top  season-opening performance for any series in the history of the network, according to A&E officials. 

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.