The Streaming Video Alliance, a group that counts Comcast and Charter Communications among its backers, and the Consumer Technology Association (CTA) said they are collaborating to develop industry-wide guidelines that will formalize metrics and terminologies related to streaming media Quality of Experience (QoE).
The CTA R4 Video Systems Committee has also established the QoE working group, WG 20, to bring visibility and accuracy to over-the-top (OTT) video metrics, they said. That working group will be chaired by Conviva, CTA said.
“With the rapid growth of video streaming, on everything from mobile devices to 4K Ultra HD TVs, the importance of this initiative has never been greater,” said Brian Markwalter, CTA’s SVP, research and standards, in a statement. “Businesses rely on measurements to improve their services, and standardization will help enormously with the interoperability of analytics for improved visibility and accuracy of OTT video metrics. These measurement metrics will help everyone in the streaming video ecosystem move towards a more responsive, high-quality and seamless experience.”
“The Alliance has made great strides in solving important industry issues such as QoE to help advance the future of OTT video. We remain focused on fostering deeper ecosystem collaboration and promoting best practices across the streaming video industry,” added Jason Thibeault, SVA’s executive director. “We look forward to extending our collaboration with the CTA and other industry leaders to formalize guidelines for a uniform methodology every streaming video publisher can use for QoE.”