Street Woes Trigger CNBC’s Top Week


Wall Street’s worst equated into CNBC’s best, relative to total viewers during its key daypart.

The financial news sector leader averaged 570,000 viewers during its 5 a.m. to 7 p.m. business day period from Oct. 6 through Oct. 10, according to Nielsen Media Research data. That average, which marked a 5% gain from the prior week, was the network’s top performance with the metric.

Included in the audience were 178,000 adults 25 to 54, as CNBC registered a 16% improvement from the 153,000 in the news demo the week before. The Oct. 6 through Oct. 10 span --which coincided with the Dow Jones Industrial Average worst week in its 112-year history, when it lost almost 1900 points, or about 18% of its value -- was CNBC’s best with the group since the week of March 19, 2001.