Wall Street’s worst equated into CNBC’s best, relative to total viewers during its key daypart.
The financial news sector leader averaged 570,000 viewers during its 5 a.m. to 7 p.m. business day period from Oct. 6 through Oct. 10, according to Nielsen Media Research data. That average, which marked a 5% gain from the prior week, was the network’s top performance with the metric.
Included in the audience were 178,000 adults 25 to 54, as CNBC registered a 16% improvement from the 153,000 in the news demo the week before. The Oct. 6 through Oct. 10 span --which coincided with the Dow Jones Industrial Average worst week in its 112-year history, when it lost almost 1900 points, or about 18% of its value -- was CNBC’s best with the group since the week of March 19, 2001.