Strong Ratings for E!’s Grammy Red Carpet

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While some were no doubt disappointed that Janet Jackson didn’t show up for the show itself, E! Entertainment Television’s coverage of the walk-up to the Grammy Awards attracted a sizable audience.

The network, citing overnight Nielsen Media Research data, reported that its Live from the Red Carpet telecast, shot outside of the Grammys, drew a 2.4 household rating Feb. 8 from 6 p.m.-8 p.m. (EST).

That represented a 31% gain from the 1.8 household rating E! garnered for the corresponding telecast last year (Feb. 23, 2003).

E! officials said the show grew until 7:30 p.m., when it scored a 3.2 rating.

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