Strong Start For Oxygen's 'Sisterhood of Hip Hop'

Series Premiere Tuesday Was Best So Far This Year
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Oxygen said the Tuesday (Aug. 12) debut of docu-series Sisterhood of Hip Hop was the network's highest-rated freshman series premiere in 2014, drawing 811,000 total viewers, 482,000 in the 18-49 age range and 375,000 in the females 18-49 demographic. The premiere helped the NBCUniversal-owned network have its highest-rated primetime of the year among women 18-49 and overall viewers in that age demo, and it was the most-watched Tuesday of the year in total day among women ages 18-49 and 25-54, according to Nielsen, per Oxygen.

The network said it was the top social reality network in primetime and the Sisterhood premiere was the second-most social cable reality program in primetime, citing Nielsen's Social Guide Intelligence.

The series (sneak peek at Aug. 19 episode) is about five up and coming "femcees" (pictured).

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