Study: 55% Drop in Viewers Who Prefer TV Sets

Viewers shift to watching on laptops, PCs and smartphones, Accenture says
TV 450x345.jpg

Viewers who prefer watching TV shows on TV sets plunged by 55% --  from 52% to 23% -- according to a global survey of consumers conducted by Accenture.

In the U.S., the percentage fell to 25% from 59%.

Accenture says that an increasing number of consumers prefer to watch shows on laptops or desktops—42%, up from 32% in last year’s study—and smartphones—13%, up from 10%.

The trend has been going on for at least four years. In Accenture’s 2014 study, 65% of consumer preferred the TV set for viewing TV shows.

“The dominance of the TV set as the undisputed go-to entertainment device is ending,” said Gavin Mann, global managing director for Accenture’s broadcast business, in a statement. “While a great number of people still watch plenty of TV shows on TV sets, our research uncovers a rapid acceleration in their preference for viewing on other digital devices—especially laptops, desktops and smartphones.”

Read more at B&C.