In-Stat/MDR's latest report concluded that long-term revenue gains for cable operators are contingent upon rolling out and expanding new digital-video, data and voice services, as overall subscriber growth has been flattening out.
The sixth annual survey of 50 U.S. operators, "U.S. Cable TV Operator Survey: Capitalizing on Expanded Digital Services," from the sister company to Multichannel News, found that operators remain committed to the industry's core strategies -- increasing the availability of advanced digital services, increasing total revenue per customer by packaging or bundling several services together and reaching a cash-flow-positive position while continuing to reduce debt levels.
Most respondents reported digital-cable penetration of about 30% but indicated that they are optimistic about eventually reaching 50%.
And survey questions about the "triple play" mix of video, data and telephony services showed that the bundle's popularity is on the rise.
The In-Stat/MDR report also found that HDTV services are more widely available than video-on-demand services, and that personal-video-recorder services are experiencing rapid growth.