Between 2001 and 2006, alcohol ads on cable increased with the percentage of teens in the audience, according to a study by the Center on Alcohol Marketing and Youth (CAMY) and UCLA to be published in the American Journal of Public Health.
Cable accounts for about 95% of alcohol advertising on TV, according to the group.
The study does not assert advertisers on cable were targeting youth, but it says self-regulations don't appear to be working. Advertisers strongly disagree.
The ad industry pledged in 2003 to further limit its advertising in TV shows reaching a youth audience, saying its goal was to limit advertising to shows whose audience was no more than 30% youth ages 12-20, down from its previous standard of 50%.
To read the full story from Broadcasting & Cable, click here.