According to Beta Research Corp.'s 'Satellite Dish Subscriber Study,'
released Tuesday evening, Cartoon Network and Discovery Channel are perceived as
having the greatest dollar value among major networks, while Lifetime Movie
Network and Discovery Health Channel are deemed tops among emerging and midsized
Cartoon had a perceived value of $1.42 monthly to direct-broadcast-satellite
customers surveyed by Beta, followed by Discovery's $1.38 and ESPN's $1.36.
Rounding out the major-network top-10 were Lifetime Television, The Weather
Channel, The History Channel, The Learning Channel, Home & Garden
Television, Disney Channel and Nickelodeon/Nick at Nite, each at $1.23 and up,
the research firm reported.
At $1.33, LMN led the perceived-value parade among emerging services,
followed by Toon Disney ($1.26) and Noggin ($1.13).
In the midsized group, Discovery Health at $1.13 was trailed by Country Music
Television ($1.08) and Turner Classic Movies ($1.02), according to Beta.
When asked about their satisfaction level with various networks, 75 percent
said they were very satisfied with Discovery. The rest of the top-five majors --
TWC, Cartoon, Disney, History and Nick -- were at 71 percent and up.
CMT edged Discovery Health among midsized services, with 60 percent and 59
percent of subscribers, respectively, saying they were very satisfied.
Toon Disney likewise inched past National Geographic Channel among emerging
services in viewer satisfaction, 68 percent to 67 percent.
Discovery Networks U.S. executive vice president of affiliate sales and
marketing Bill Goodwyn issued a statement on the latest Beta survey, noting that
Animal Planet, as well as its aforementioned services, scored well in various
'We're thrilled that satellite-dish subscribers feel as strongly about our
networks as cable subscribers,' Goodwyn said.
In its own statement, Lifetime Television called attention to the strong
showing by LMN in various Beta categories.
At A&E Television Networks, History executive VP and general manager Abbe
Raven pointed out that her network ranked among the top two in seven key Beta
categories, including three among affluent households.
Beta -- which has done the DBS-subscriber study since 1996 -- said the
results are based on more than 600 telephone interviews, conducted last April
among a national sample of DirecTV Inc. and EchoStar Communications Corp.
customers aged 18 and older.
All told, the firm measured 55 cable networks, including 33 major services,
12 midsized channels and 10 emerging networks.