Study: DVR Awareness Up, Purchases Flat

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According to a recent survey by Ipsos-Insight, 77% of Americans are aware of digital-video recorders, a significant jump from 70% in 2004.

However, "Although awareness is up, the likelihood of consumers to purchase a DVR remains relatively flat," Ipsos-Insight’s Lynne Bartos said in a prepared statement.

She added that 8% of Americans are likely or very likely to purchase a DVR in the next 12 months, consistent with last year's results, which showed purchase intent of 9%.

"Cable- and satellite-service providers have a real opportunity to reach intenders who do not want to deal with the perceived hassle of installing DVRs," Bartos said.