Study: Gamers Big Into Live Gameplay Streaming

NPD Group says 46% do so weekly, 18% at least once daily
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Gamers are big into watching either live gaming competitions or just informal video of streaming gameplay by others, to the tune of 44% of all gamers in the past six months, according to a study from The NPD Group.

Of those who stream, 46% do so weekly and 18% will do it at least once a day. Among all those who stream gaming content, the average session comes out to almost three hours.

“[Live gaming] may have seemed like a niche phenomenon in the past, but it has clearly taken off with strong activity and engagement with consumers,” said Liam Callahan, industry analyst for The NPD Group. “This is positive for the gaming industry on multiple levels, not only bringing excitement from the events themselves, but also from a marketing standpoint as consumers learn and can then potentially spend on games featured at e-sports events.”

Read more at broadcastingcable.com.

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