Study: ITV Growth Modest in 2002


Another sign that interactive TV continues to take a back seat to
video-on-demand is a new study by Trace Strategies Inc. that found that
enhanced-TV and interactive features will grow by a modest 14 percent in

Trace surveyed the interactive universe and found that the number of
programmers that expected to have interactivity features would rise from 35 in
2001 to 40 in 2002.

The new entrants, Trace said, included MTV Hits, Nicktoons TV, Travel Channel
and The WB Television Network.

Trace found that additional information -- such as biographies of guests and
actors, plus photos and locations -- was the most popular content.

PBS got the highest marks for being the furthermost along in interactivity,
followed by The Weather Channel and CBS.