The cable industry will rely more and more on high-speed-data and digital-video services, according to a new study by In-Stat (a sister company to Multichannel News).
The researcher said there are currently 44 million digital-cable households globally, and that figure will jump to more than 108 million by the end of 2009.
As for cable modems, In-Stat pegged the end-2005 worldwide total at 50 million, projecting a rise to 99 million by 2009.
“As key parts of a cable operator’s ‘triple-play’ service bundle, cable-modem and digital-cable video-subscriber growth patterns receive a great deal of attention from the cable industry," In-Stat analyst Mike Paxton said in a prepared statement.
“In most regions of the world, the near-term growth trends for both services remain positive, although alternative video and high-speed-data service bundles will pose a serious challenge to the cable industry in the years to come,” he added.