Study: 'Net Drives Product/Service Awareness

Report Finds Folks Like Having the World a Digit Away
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Attention advertisers, more Internet users say that the 'net keeps them better informed about what products and services to buy than it does any other category of information.

That is according to a new Pew Research Center study, the latest in a series of repots tied to the 25th anniversary of World Wide Web.

The study found that 81% of users say the net and their cell phones, increasingly a broadband access tool of choice, "has made them better informed about products and services to buy than was the case five years ago."

Read more at B&C here