Plenty of people surfing the Internet through dial-up services appear willing
to unhook their dial-up for high-speed Internet access involving cable modems or
Horowitz Associates Inc., through a study released in part at the National
Show in Chicago this week, declared that 40 percent of more than 480 dial-up
consumers surveyed last month are considering a cable-modem or DSL switch.
The full report, which includes feedback from more than 450 high-speed
Internet customers, will be available in July. Livingston & Co., headed by
former Continental Cablevision Inc. marketing chief Ted Livingston, co-conducted
Seven out of 10 high-speed customers are interested in one or more broadband
services the cable industry will offer in the near future, such as
home-networking, Internet-firewall and parental-control features. One in four
said they were willing to pay $10 or more above their monthly high-speed bill to
get those services.
What's more, two out of five high-speed customers are interested in different
types of premium content available over their personal computers, including
streamed video and music, downloaded news, sports and children's features.
Premium content is of particular interest to high-speed adopters age 18-34, the
Cox Communications Inc., The Walt Disney Co.'s Internet unit and Ellacoya
Networks Inc. were among the study's co-sponsors.