Study: Youth Exposure to Alcohol Ads Rose 38% From 2001-‘07

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Youth exposure to alcohol ads jumped by more than 38% between 2001 and 2007, with the number of ads seen annually by viewers ages 12-20 increasing from 216 to 301, almost all of that boost ascribed to cable advertising.

Meanwhile, advertisers on broadcast networks have succeeded in meeting an ad industry threshold for youth audiences above which alcohol ads won't be placed.

That is according to a just-released study from the Center on Alcohol Marketing and Youth (CAMY). A majority (63%) of ads placed in youth-oriented programs, defined as those with "disproportionately large" audiences of 12-20-year-olds were on cable.

To read the full article from Broadcasting & Cable, click here.

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