Style Gets More Story-Driven

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Following a recent rebranding, Style plans a programming slate ranging across
genres and reflecting viewers' individual styles.

With nine new series, the E! Entertainment Television spinoff -- which is now
in 31 million homes and slated to be rated by Nielsen Media Research within the
next year -- will offer up stylized takes on documentaries, redecorating, game
shows and judicial TV.

Likening the moves to what Food Network did in bringing step-by-step cooking
shows out of the studio, "Our new slate represents a programming evolution," E!
CEO Mindy Herman said.

"Style's programming is now more story- and personality-driven. The
information they present will be more inferential, like TLC [The Learning
Channel] with Trading Spaces," she added.

Scheduled to debut later this month is A Second Look, chronicling
homeless and other people in transitional situations. The network will offer
them a second chance and a helping hand. Each one-hour show will contain three
segments.

Clean House will enable pack rats to excise their clutter and make a few
bucks through attendant yard sales. "There will be interesting back stories
about why people collected certain things, or the wild card item they were
trying to hold onto," Herman said.

Hosted by trendsetter Jane Buckingham, Modern Girl's Guide to Life is
described as a cheat sheet for everyday living, covering the gamut from
mutual-fund planning and hangover remedies to planning a special night with a
spouse and preparing delicious food on the quick. It will premiere next
month.

Herman has particularly high hopes for Style Court, which she believes
could become the voice of the network, like Talk Soup was for E!
Individuals -- indicted by friends, family and colleagues -- will be tried for
crimes of fashion and trend misdemeanors before the "Judge Judy" of the style
world (talent to be named shortly).

Style also rolled out the nostalgic Forever Summer with Nigella, with
cooking/lifestyle diva Nigella Lawson, May 3.

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