Style Media has ordered its first-ever competition series, Styled to Rock, which will be executive-produced by Grammy-Award winning artist Rihanna.
Styled to Rock, which will premiere in 2013, will give 12 up-and-coming designers -- all handpicked by Rihanna -- the chance to create items for celebrity talent. Each episode will feature a different celebrity guest for whom the competitors will have to design. The show will also enlist top fashion experts to serve as mentors. Styled to Rock is holding a nationwide casting call on its website beginning Wednesday.
"Rihanna is a trailblazer, a trendsetter and the epitome of style. She has a powerful and unique point-of-view that transcends every aspect of pop culture, including fashion, and is a leading creative force," said Salaam Coleman Smith, president, Style Media, in announcing the show. "On the heels of our successful network rebrand, Styled to Rock and Style's new partnership with Rihanna will reinvent the fashion competition genre, fueling our viewers' insatiable appetite for all things style."
Styled to Rock is executive produced by Robyn Rihanna Fenty and is produced by Shed Media US, Overbrook Entertainment and Marcy Media Films. Nick Emmerson and Dan Peirson of Shed Media US, James Lassiter of Overbook Entertainment and Jay Brown of Marcy Media Films also serve as executive producers. Sarah Weidman and Merah Chung executive produce the series for Style.