Sub Growth Flat at Cable One


Cable One Inc. said it had 711,900 basic subscribers as of June 30, versus 714,500 at the end of June 2003.

The Washington Post Co.-owned MSO pinned the blame on a $2-per-month basic-rate hike it instituted at most of its systems March 1.

Cable One said revenue-generating units, as defined by the National Cable & Telecommunications Association’s standard reporting categories, totaled 1,084,600 versus 1,025,400 as of June 30, 2003.

Digital-cable subscribers as of June 30 totaled 220,400, down slightly from 222,900 Dec. 31, 2003, but up from 203,900 at the end of June 2003. The MSO said its digital-customer total represents a 31% penetration of its subscriber base.

High-speed data was a bright spot, as Cable One reported 152,300 subscribers compared with 106,600 at the end of June 2003.

Second-quarter-2004 revenue of $126.4 million was up 10% from $114.6 million in the year-ago period, while operating income rose 19% to $25.2 million from $21.2 million.