Subaru Spots Add Wink Interactivity

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Subaru of America Inc. and Temerlin McClain, its Irving, Texas-based ad
agency, announced Wednesday that they will use Wink Communications Inc.'s
enhanced-broadcasting technology to add a call-to-action element to the
automaker's commercials.

The Wink-enhanced campaign will focus on Subaru's 'Outback' model starting in
the fourth quarter.

Temerlin McClain associate media director Shayne Bryant said Wink's
technology offers 'a cost-efficient method of incorporating an interactive
component into the existing Subaru campaign. And more important,' he added, 'we
will be able to measure the effectiveness by linking it directly to