here! TV will debut its month-long outdoor-advertising campaign in the subway station on West 14th Street and Eighth Avenue in New York.
The campaign kicks off Thursday and will focus on a national toll-free number aimed at building subscribers for the gay- and lesbian-targeted network in key major markets across the country, 1-888-HERE-NOW.
“An advertising buy of this scope and magnitude represents not only here!'s recent growth, but our commitment to continue to build a premium entertainment destination for the LGBT [lesbian, gay, bisexual and transgender] consumer," here! founder and CEO Paul Colichman said in a prepared statement.
"The campaign was designed to demonstrate our commitment to continue building subscribers in 2007 regardless of what cable system covers a particular consumer's location,” he added. “Now that here!is broadly available, we are creating an easy and highly visible way for consumers to join other gay and lesbian Americans who have already subscribed to our authentic and groundbreaking programming.”