Sucherman Consulting Group has hired media ad sales veteran Dave Cassaro.
As senior consultant at Sucherman, which has offices in New York and Los Angeles, Cassaro will offer his expertise on advertising and revenue generation, and work on the placement of senior advertising and revenue executives across television, digital and media entities.
Cassaro most recently served as president, cable advertising sales for NBCUniversal’s cable entertainment properties, where he was responsible for television and digital ad sales, following a 20-year stint in various senior executive roles for Comcast Entertainment Group.
At Comcast, he oversaw advertising sales for national networks, including E! Entertainment, Style (now Esquire Network), G4, Golf Channel, Versus (now NBCSN) and Sprout, as well as all new media and vide on demand properties.
Prior to joining E! in 1990, Cassaro worked in ad sales at Fox Broadcasting, CBS, ABC, NBC and Telerep.
“We are thrilled that Dave has joined forces with our growing firm to broaden our expertise and capacity,” said Erik Sorenson, the firm’s COO. “He brings a wealth of knowledge and an enormous network of former colleagues and clients.”
"I have known Dave Cassaro for many years and I know that he shares our values, values that differentiate us from our competition, including integrity, client focus and a sustaining curiosity about our industry,” said Stuart Sucherman, the firm’s founderand CEO. “I couldn't be more pleased with his addition to our team."