Summer Heat


The slow-paced spring is over and cable came out of the summer gate ready to run. History’s Hatfields & McCoys signaled the start of cable’s high
season with record-breaking audiences on Memorial Day weekend (May 25-28). In the field were a pair of annual specials, the CMT Music Awards and
the MTV Music Awards, plus crowd favorites the Ewings, the Kardashians, Royal Pains’ Dr. Hank, Wildman Ernie Brown, Oprah and even Snooki. Only six
networks among the CableU 30* lost household audience vs. May, and of those only TNT, which was affected by NBA Playoffs, lost more than 10%. Exactly
half of the CableU 30 gained audience vs. last year, while half saw audience declines. It looks to be a competitive summer as even more networks get in
the game and an ever-increasing roster of original programming is squeezed into primetime. Below: A snapshot at how a network did compared to the
previous month and compared to the same month one year earlier. All data is based on the live-plus-same day Nielsen standard — this demonstrates the
ratings success of a show based on viewers who watched it during its scheduled time or on the same day when it was scheduled.