Sundance Lives a Second Life


Sundance Channel created a virtual screening room within the online community of Second Life.

The network said the screening room will launch in January with the Second Life debut of independent feature film Four Eyed Monsters, by Susan Buice and Arin Crumley.

Sundance added that the screening room will be used to showcase films, documentaries, shorts and original series and to host interactive events with filmmakers and other independent thinkers.

“Second Life provides us with an innovative way to interact with our audience,” Sundance vice president of digital media and business strategy Christopher Barry said in a prepared statement. “With the Sundance Channel screening room, we’re not only extending our programming to a new platform, but also providing a space for like-minded residents of Second Life to meet, interact and discuss high-quality programming. We’re excited to be part of such a groundbreaking online world.”