Sundance Channel has hired Shari Weisenberg as senior vice president of marketing, effective immediately.
In her new job, Weisenberg, who joins the network from Syfy where she was vice president of strategic marketing, will oversee all strategic and creative marketing campaigns for the linear network, as well as its online and on-demand platforms.
She will also develop and implement key brand messages aimed at consumers, affiliates and sponsors.
"We are thrilled to welcome Shari to Sundance Channel. Her expertise in creating brand-defining campaigns that resonate with audiences and build viewership will be a huge asset for the network as we continue to develop high-quality original programming," Sarah Barnett, executive vice president and general manager, to whom Weisenberg will report, said in a statement. "Shari also has a real talent for leveraging and maximizing branded entertainment opportunities that will help lead the network to the next level."
Barnett vacated Rainbow Media-owned Sundance Channel's top marketing role when she became channel general manager in April, replacing Laura Michalchyshyn, who joined Discovery Communications as general manager of Planet Green.
In her previous role, Weisenberg led Syfy's sales marketing initiatives and played a major role in that NBC Universal-owned network's July rebranding from Sci Fi Channel.
Prior to joining Syfy, she served as director of marketing for Bravo. Before that, she was marketing director for CNBC.