Rainbow Media, parent of Sundance Channel, is launching "Sundance Selects," a video-on-demand service with pay titles starting with Spike Lee's Passing Strange The Movie on Aug. 26.
Rainbow said Sundance Selects titles will be available on the on-demand platform of major cable operators, including Comcast, Cox and Rainbow's owner, Cablevision Systems. Pricing of the VOD selections was not stated.
Passing Strangeopens at Rainbow's IFC Center movie theater in New York City on Aug. 21.
The plan is premiere one title a month, rising to two per month later. Independent films in the documentary and world cinema categories are on tap, starting with the Lee film, which is based on a musical developed at the Sundance Theater Lab and the Sundance Directors Lab, and which premiered at the 2009 Sundance Film Festival.
Later will come other films that premiered at Sundance: Alexis Dos Santos's drama Unmade Beds (Sept. 9); Adam Elliot's animated film Mary and Max (Oct. 14) and Chris Wiatt's documentary A Complete History of My Sexual Failures (January 2010).
The service will also release Kief Davidson's documentary Kassim the Dream, which premiered at the 2009 Tribeca Film Festival (Nov. 4), and Tom Thurman's documentary Nick Nolte: No Exit (Dec. 16).